Creative Specification

Banners
Above-the-fold positioning of most banners on the Network provides exceptional visibility. The standard IAB size is 468 pixels wide by 60 pixels tall. Creatives can be static gif or jpg or animated gif/flash.

Dimension: 468 x 60
Max File Size: 15k
File Type: gif, flash, jpeg

Leaderboards
A Leaderboard ad normally appears on the top of the page. It is much larger than the standard banner at 728 pixels wide by 90 pixels high. Remains visible as users scroll down the page providing constant visibility. Creatives can be static gif or jpg or animated gif/flash.

Dimension: 728 x 90
Max File Size: 20k
File Type: gif, flash, jpeg

Skyscraper
A high impact advertisement that is usually shown at the right hand side of the screen. The standard IAB size is 120 pixels wide by 600 pixels high. Creatives can be static gif or jpg or animated gif/flash.

Dimension: 120 x 600
Max File Size: 20k
File Type: gif, flash, jpeg

MPU
MPU ads are perfect for rich media. Well-integrated into content, associating your message with highly specific site-related articles. Standard size is 300 pixels wide by 250 pixels high. Creatives can be static gif or jpg or animated gif/flash.

Dimension: 300 x 250
Max File Size: 25k
File Type: gif, flash, jpeg

Pop-Under
Pop-Under ads are displayed in a new browser window behind the current browser window. As the ad is in its own window the size can be much larger with a width of 720 pixels and a height of 300 pixels. Creatives can be static gif or jpg or animated gif/flash.

Dimension: 720 x 90
Max File Size: 30k
File Type: gif, flash, jpeg